Modernizing a Movement for Safer Streets

We partnered with the Conor Lynch Foundation to reimagine their digital presence from the ground up — developing a brand identity, responsive website, viral PSA campaign, and modern fundraising infrastructure. Our work helped transform the foundation from a heartfelt cause into a platform capable of driving widespread awareness, community engagement, and ongoing donor support.

Headquarters

Sherman Oaks, California, USA

Founded

2011

Industry

Non-Profit

Revenue

$100k+

Company size

2-10

Challenge

The foundation was born out of tragedy, but lacked the branding, infrastructure, and visibility to grow its impact. With no unified identity, outdated technology, and minimal media presence, the team struggled to connect with a larger audience or activate donations at scale. They needed a modern, heartfelt approach to bring Conor’s story to life online and on the streets — with the credibility and clarity to inspire action.

Results

+75,000 views on PSA campaign across digital and public channels

3X increase in donations year-over-year following relaunch
+5,000 new followers across social platforms
+3,000 new email subscribers added via site and event funnels
New brand identity rolled out across merchandise, campaigns, and partnerships
Featured in local and national press, and featured across schools + transit ads

300%

Increase in website traffic

170%

Increase in participation

3X

Funds Raised (Year-over-year)

Process

Led by Evan Karadimov — with over a decade of experience building human-centered brands — our process began with empathy and strategic listening. We ran a lean discovery sprint to clarify the mission, map key personas, and develop a design direction anchored in both purpose and aesthetic.

From there, we developed:

A modern, meaningful logo and color system
A responsive website with clear donation and event CTAs
A professionally produced PSA campaign featuring community voices
A digital-first strategy for social, email, and community outreach
Launch materials for events, press, and ongoing brand visibility

Our creative, technical, and emotional alignment ensured every touchpoint told the story with clarity and care.

From there, we developed:

A modern, meaningful logo and color system
A responsive website with clear donation and event CTAs
A professionally produced PSA campaign featuring community voices
A digital-first strategy for social, email, and community outreach
Launch materials for events, press, and ongoing brand visibility

Our creative, technical, and emotional alignment ensured every touchpoint told the story with clarity and care.

From there, we developed:

A modern, meaningful logo and color system
A responsive website with clear donation and event CTAs
A professionally produced PSA campaign featuring community voices
A digital-first strategy for social, email, and community outreach
Launch materials for events, press, and ongoing brand visibility

Our creative, technical, and emotional alignment ensured every touchpoint told the story with clarity and care.

Stack

“ Evan and his team brought our mission to life in ways we couldn’t have done on our own. The strategy, design, and heart they brought helped us grow from a local passion project into something with national reach. They were instrumental in every phase. ”

Jeri Dye-Lynch

President | The Conor Lynch Foundation

Conclusion

The Conor Lynch Foundation now stands as a fully realized digital brand, with the infrastructure and aesthetic to continue growing year over year. What began as a painful loss became a lasting platform — one that now connects, educates, and protects families across the country. This is what it looks like when story, design, and strategy come together to serve a greater mission.